Singapore Tourism Board unveils lifestyle experiences

Published: 05 Dec 2019 Updated: 05 Dec 2019   

Online Desk

Today marks Bangladesh launch of the In Singapore Incentives & Rewards (INSPIRE), an incentive programme initiated by the Singapore Tourism Board to attract potential visitors from the global Meetings, Incentives, Conventions and Exhibitions (MICE) sector. 

To introduce INSPIRE and how to avail the incentives STB arranged a launch event for the travel trade partners and corporates at a city hotel, said a press release.

In partnership with local Singapore businesses, global INSPIRE offers a selection of complimentary experiences that qualified MICE groups visiting Singapore can enjoy.

The global launch of INSPIRE follows a strong performance of BTMICE visitors to Singapore. In 2018, Singapore welcomed over 2.9 million BTMICE visitors, a growth of 12.1 per cent from 2017. Tourism receipts rose 7.2% to reach S$4.68 billion in 2018, compared to the same period in 2017.

Melissa Ow, Deputy Chief Executive, Singapore Tourism Board said, “We are delighted to launch the global INSPIRE programme on the back of our stellar results for BTMICE visitors to Singapore in 2018. Building on the positive reception received for the previous INSPIRE programme that was offered to corporate groups inSoutheast Asia and specific regions, the new global INSPIRE includes markets such as the Americas, North Asia, Oceania and more.”


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