Margot Robbie to play Barbie in live-action film

Mattel and Warner Bros. Pictures announced Tuesday that Robbie will star as the iconic doll in the franchise's first-ever live-action film. The 28-year-old "I, Tonya" actress will also co-produce the film under her LuckyChap Entertainment banner.

The Barbie film is the first announced deal to come out of toymaker's newly-established Mattel Films. The Barbie doll debuted at a New York toy fair in 1959, AP reports.

Robbie said in a statement that she believes the film will have a "tremendously positive impact on children and audiences worldwide." The Oscar-nominated actress has also starred in "Mary Queen of Scots," and "Suicide Squad."

The film's title and release date have not been revealed.