AKASH DTH, sheba.xyz, EasyTrax bind strategic partnership

The country’s only legal DTH (Direct-to-Home) service provider AKASH has built a strategic partnership with sheba.xyz and EasyTrax with a view to selling AKASH DTH connections through their mutual platforms. 

Beximco Communications Limited has recently signed separate agreements with sheba.xyz and EasyTrax at the company’s headquarter in Gulshan, Dhaka, said a press release on Sunday.

Beximco Communication's Head of Marketing and Strategic Sales Muhammad Abul Khair Chowdhury, sheba.xyz’s Chief Financial Officer Md Jahir Uddin and EasyTrax’s Chief Operating Officer Abul Bashar Md Sharif have signed the agreements on behalf of their respective organizations. 

Under the agreement, the on-demand digital household service marketplace sheba.xyz and digital service provider EasyTrax will keep selling AKASH DTH connections through their channels to reach more customers. 

They expect that the partnerships will help in improving the state of entertainment and infotainment in Bangladesh by expanding DTH connections in each and every corner of the country.